We have all asked ourselves, “Is the Pro Max the pinnacle of mobile device technology?” while browsing in an Apple Store. A few days ago, Bloomberg’s Mark Gurman hinted that Apple is preparing for a big change with the new CEO, John Ternus. This may have infinite consequences, such as an “Ultra” category of phones, which would become the flagship phones right above the current Pro models.
Introducing the Book-Style Fold
Recent reports by 9to5Mac indicate that the new iPhone Ultra might be a book-style foldable phone. The move could see the Ultra become a portable device that opens up to a screen the approximate size of an iPad mini.
Titanium Frame Durability
According to industry sources, Apple will likely continue to use high-quality titanium for the Ultra’s frame. The use of this material may offer the strength required to accommodate a complicated hinge mechanism, yet still enable a relatively lightweight design.
Crease-Free Display Technology
Apple’s focus on a crease-free inner display is revealed by research on new OLED substrates. This could solve the primary issue users have with existing foldable phones: creases.
Side-Mounted Touch ID Returns
Due to the folded form factor, it’s been suggested that Face ID will give way to Touch ID. This could be a secure method of unlocking, integrated into the power button.
Enhanced Multitasking Capabilities
According to leaks about the next iOS 27, the forthcoming operating system will contain new features that make the most of the extra screen sizes of foldable phones. Such new features could include split-screen app setups that could make your phone a real workstation.
Potential Camera Compromises
In an intriguing development, sources indicate that the Ultra may not have the telephoto lens of Pro models. This would imply Apple believes users would prefer the bigger screen to an optical zoom lens.
All-Day Battery Ambitions
Apple is reportedly aiming for close to a 5,800mAh battery in this device. A bigger battery may be able to compensate for the power-hungry, massive high-refresh-rate internal OLED display.
Premium Pricing Expectations
Analysts at Counterpoint Research estimate the starting price will be potentially over $2,000. This would certainly distinguish the Ultra from the Pro and would appeal to a certain subset of enthusiasts.
Replacing the Pro Legacy
For many years, the “Pro” badge was the coveted badge for Apple enthusiasts. But with the release of an Ultra model, the Pro might be considered the “standard” high-end model for most.
Redefining the Smartphone Roadmap
As John Ternus takes over at Apple, we’ll likely see Apple move into a number of new product categories. The iPhone Ultra could be just the beginning of a new hardware revolution.
